No Title This Time

I thought that title was better than “Untitled.” Like Led Zeppelin 4 or Zoso or Untitled. I wish someone would have made an executive decision about that. Then again, doesn’t really matter. The music cut through the confusion. I don’t know if it is possible to tell whether or not “Stairway to Heaven” is playing continuously somewhere in the world still with the digital age. Maybe it is because of that I have this foolish notion that titles don’t matter. Marketing doesn’t matter. Packaging is only going to get you so far.
Of course, I get knocked on my ass thinking like that. I have to come up with a 40-word blurb for American Badass in the Fringe Programme in Edinburgh. Since the title is included, I only have 29 words to describe the show because the subtitle, (or 12 Characters in Search of a National Identity), takes the title up to 11 words. It’s worse than writing for TV Guide, though after I finish doing this I should think about inquiring about a job there. The other night, Carolyn and I watched a bit of Heavy Metal on VH-1 Classic. We had a bit of debate over when it came out so we hit “info” on the cable remote. The blurb and date info was for a documentary about the music form heavy metal released in 2005, not the animated film from the early 80s. Btw, what’re all the SCTV guys doing in it? Of course, I didn’t realize that then. I digress.
How the hell do I boil down a 60-minute show to 29 words? It’s weird to have to talk about your work in a solid and enticing way without underplaying it, aggrandizing it, or shanking it. Go a millimeter in the wrong direction and the audience or the press will rip you up. My dad says he knows whether a movie will be good or not by the title and the actors who are in it. He does not listen to critics. What would Orson Welles do?
Next is the backing for the show. There was an article in today’s New York Times about a man who has a great idea for taking old-fashioned craftsmanship of custom-tailored shirt making with the new technology of the internet but that this man was “snared in the Catch-22 paradox that bedevils many entrepreneurs who have come up with a promising product and marketing plan: investors are reluctant to open their wallets until they see a functioning business. But it is difficult to create a functioning business until the investors open their wallets.” I was just informed that I was erroneous in comparing myself to this because I just need people to give a tax-deductible donation to the show. Ah-hah!!!
The underlying lesson for any or all of this is faith and persistence.

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